Turning consumer health companies into brands that last.


Inter 22

Inter 22

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A blurred silhouette of a person against an orange and yellow background, creating an ethereal atmosphere.
A blurred silhouette of a person against an orange and yellow background, creating an ethereal atmosphere.

Index

Inter22 is a private operator advisory for founders building science-backed consumer health and biotech companies. We translate your innovation into a brand that works in the lab, the boardroom, and on the shelf — and we do it as founders actively building in the same space you are.

Our portfolio

What we've overcome

Four friends pose playfully, laughing and smiling, in a dimly lit room with graffiti art on the walls. The mood is joyful and energetic.
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RAISED IN VC CAPITAL

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REGULATORY CLEARANCE

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UTILITY & DESIGN PATENTS SECURED


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INTER - LATIN, "BETWEEN"

The root of the word *entrepreneur*—the one who stands between what exists and what could be. That space between vision and execution is exactly where Inter22 operates.

INTER - LATIN, "BETWEEN"

The root of the word *entrepreneur*—the one who stands between what exists and what could be. That space between vision and execution is exactly where Inter22 operates.




The founders

Two operators. One advisory. One mission.

We do not advise from the outside. We work from inside the problem — as founders actively building in the same space you are.

A blurred portrait of a person with an abstract, horizontal orange light streak across their eyes, set against a green background, creating a futuristic mood.
Denisa Kim

Brand Translation · GTM · Positioning · Operations

A blurred portrait of a person with an abstract, horizontal orange light streak across their eyes, set against a green background, creating a futuristic mood.
Denisa Kim

Brand Translation · GTM · Positioning · Operations

Cindy Belardo

Fundraising · Regulatory · Manufacturing · Product

Cindy Belardo

Fundraising · Regulatory · Manufacturing · Product

Work directly with us

Work directly with us

We Have Seen It All Before

Does any of this keep you up at night?


Positioning:

Everyone nods but no one is buying

Regulatory:

You do not know which FDA pathway applies to your product & every month you wait is a month your competitor files first.

Fundraising:

You are pitching but the rooms keep saying not yet

Product Market Fit:

You have your first sales but no consistent revenue

Manufacturing:

Supply chain decisions that feel like guesses. One bad batch ends the company.

Brand and Science:

Your product is genuinely innovative but no one outside your lab understands why it matters

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Apply for Advisory

Apply for Advisory

How we work

The playbook that took our companies to market. Now installed in yours.

(001)

/ Direct founder access

You work directly with Denisa and Cindy — not a junior associate, not a templated curriculum. Every session is live, built around your specific business, and structured around where you are right now. You are never talking to someone who has not done what you are trying to do.

A minimalist chair with a cream shell, brown seat cushion, and wooden legs connected by black metal rods against a beige wall and wood floor background.
Close-up of a person wearing a beige hoodie. The focus is on the hoodie’s texture and drawstrings. The lighting is soft, creating a calm tone.
Two elegant gradient bottles with white caps stand against a warm beige backdrop. The design and soft lighting convey a sense of luxury and calm.
Close-up of a woman's neck and chin bathed in warm sunlight. Shadows create a serene, intimate atmosphere, highlighting soft skin texture.
A modern table lamp with a beige, textured shade and an abstract, twisted stone base. The lamp sits on a light-colored surface against a neutral wall.

Growth Strategy

Fundraising

MVP Validation

Product Market Fit

(001)

/ Direct founder access

You work directly with Denisa and Cindy — not a junior associate, not a templated curriculum. Every session is live, built around your specific business, and structured around where you are right now. You are never talking to someone who has not done what you are trying to do.

A minimalist chair with a cream shell, brown seat cushion, and wooden legs connected by black metal rods against a beige wall and wood floor background.
Close-up of a person wearing a beige hoodie. The focus is on the hoodie’s texture and drawstrings. The lighting is soft, creating a calm tone.
Two elegant gradient bottles with white caps stand against a warm beige backdrop. The design and soft lighting convey a sense of luxury and calm.
Close-up of a woman's neck and chin bathed in warm sunlight. Shadows create a serene, intimate atmosphere, highlighting soft skin texture.
A modern table lamp with a beige, textured shade and an abstract, twisted stone base. The lamp sits on a light-colored surface against a neutral wall.

Growth Strategy

Fundraising

MVP Validation

Product Market Fit

(001)

/ Direct founder access

You work directly with Denisa and Cindy — not a junior associate, not a templated curriculum. Every session is live, built around your specific business, and structured around where you are right now. You are never talking to someone who has not done what you are trying to do.

A minimalist chair with a cream shell, brown seat cushion, and wooden legs connected by black metal rods against a beige wall and wood floor background.
Close-up of a person wearing a beige hoodie. The focus is on the hoodie’s texture and drawstrings. The lighting is soft, creating a calm tone.
Two elegant gradient bottles with white caps stand against a warm beige backdrop. The design and soft lighting convey a sense of luxury and calm.
Close-up of a woman's neck and chin bathed in warm sunlight. Shadows create a serene, intimate atmosphere, highlighting soft skin texture.
A modern table lamp with a beige, textured shade and an abstract, twisted stone base. The lamp sits on a light-colored surface against a neutral wall.

Growth Strategy

Fundraising

MVP Validation

Product Market Fit

(002)

/ License our systems

The frameworks, SOPs, and templates we use inside our own companies — available to you immediately. You do not build from scratch. You plug into what already works and adapt it to your specific product, category, and stage.

A silhouetted hand delicately holds a round perfume bottle against a gradient gray background, conveying elegance and simplicity.
A white pump bottle with a blank label is surrounded by large, smooth yellow spheres. The setting is bright and modern, conveying a clean and cheerful tone.
A silhouetted hand delicately holds a round perfume bottle against a gradient gray background, conveying elegance and simplicity.
A sleek black spray bottle with a blank label sits atop textured gray stones, evoking a minimalist and natural aesthetic in a serene, monochrome setting.
A woman with short blonde hair stands in profile against a deep blue background. She's wearing a white blouse, with a blurred double exposure effect.

Brand Strategy

Regulatory Pathway

Content Systems

Community Building

(002)

/ License our systems

The frameworks, SOPs, and templates we use inside our own companies — available to you immediately. You do not build from scratch. You plug into what already works and adapt it to your specific product, category, and stage.

A silhouetted hand delicately holds a round perfume bottle against a gradient gray background, conveying elegance and simplicity.
A white pump bottle with a blank label is surrounded by large, smooth yellow spheres. The setting is bright and modern, conveying a clean and cheerful tone.
A silhouetted hand delicately holds a round perfume bottle against a gradient gray background, conveying elegance and simplicity.
A sleek black spray bottle with a blank label sits atop textured gray stones, evoking a minimalist and natural aesthetic in a serene, monochrome setting.
A woman with short blonde hair stands in profile against a deep blue background. She's wearing a white blouse, with a blurred double exposure effect.

Brand Strategy

Regulatory Pathway

Content Systems

Community Building

(002)

/ License our systems

The frameworks, SOPs, and templates we use inside our own companies — available to you immediately. You do not build from scratch. You plug into what already works and adapt it to your specific product, category, and stage.

A silhouetted hand delicately holds a round perfume bottle against a gradient gray background, conveying elegance and simplicity.
A white pump bottle with a blank label is surrounded by large, smooth yellow spheres. The setting is bright and modern, conveying a clean and cheerful tone.
A silhouetted hand delicately holds a round perfume bottle against a gradient gray background, conveying elegance and simplicity.
A sleek black spray bottle with a blank label sits atop textured gray stones, evoking a minimalist and natural aesthetic in a serene, monochrome setting.
A woman with short blonde hair stands in profile against a deep blue background. She's wearing a white blouse, with a blurred double exposure effect.

Brand Strategy

Regulatory Pathway

Content Systems

Community Building

(003)

/ The brand translation

Most regulated consumer health products have great science and no story. Or a beautiful brand with no scientific credibility. Neither one works. We close that gap. Denisa builds the positioning and brand identity that makes your innovation feel human and desirable. Cindy stress-tests every claim against regulatory reality and investor scrutiny. The result is a brand that works in both rooms — the one where consumers decide to buy and the one where investors decide to fund.

A camouflage-patterned pouch with a black cap against a light background. The design features abstract black shapes over a tan surface. The tone is modern and stylish.
A standing white foil pouch next to a clear jar filled with brown powder, both on a gray background. The scene is minimalist and product-focused.
A standing white foil pouch next to a clear jar filled with brown powder, both on a gray background. The scene is minimalist and product-focused.
A matte gray, resealable stand-up pouch is centered against a neutral background, casting a soft shadow, conveying simplicity and modern minimalism.
A wooden-textured yellow bottle with a matching cap stands on a light surface against a muted green background, conveying a rustic, minimalist aesthetic.

Product Design

Social Media

Market Research

Production & Prototyping

Customer Discovery

Launch Strategy

(003)

/ The brand translation

Most regulated consumer health products have great science and no story. Or a beautiful brand with no scientific credibility. Neither one works. We close that gap. Denisa builds the positioning and brand identity that makes your innovation feel human and desirable. Cindy stress-tests every claim against regulatory reality and investor scrutiny. The result is a brand that works in both rooms — the one where consumers decide to buy and the one where investors decide to fund.

A camouflage-patterned pouch with a black cap against a light background. The design features abstract black shapes over a tan surface. The tone is modern and stylish.
A standing white foil pouch next to a clear jar filled with brown powder, both on a gray background. The scene is minimalist and product-focused.
A standing white foil pouch next to a clear jar filled with brown powder, both on a gray background. The scene is minimalist and product-focused.
A matte gray, resealable stand-up pouch is centered against a neutral background, casting a soft shadow, conveying simplicity and modern minimalism.
A wooden-textured yellow bottle with a matching cap stands on a light surface against a muted green background, conveying a rustic, minimalist aesthetic.

Product Design

Social Media

Market Research

Production & Prototyping

Customer Discovery

Launch Strategy

(003)

/ The brand translation

Most regulated consumer health products have great science and no story. Or a beautiful brand with no scientific credibility. Neither one works. We close that gap. Denisa builds the positioning and brand identity that makes your innovation feel human and desirable. Cindy stress-tests every claim against regulatory reality and investor scrutiny. The result is a brand that works in both rooms — the one where consumers decide to buy and the one where investors decide to fund.

A camouflage-patterned pouch with a black cap against a light background. The design features abstract black shapes over a tan surface. The tone is modern and stylish.
A standing white foil pouch next to a clear jar filled with brown powder, both on a gray background. The scene is minimalist and product-focused.
A standing white foil pouch next to a clear jar filled with brown powder, both on a gray background. The scene is minimalist and product-focused.
A matte gray, resealable stand-up pouch is centered against a neutral background, casting a soft shadow, conveying simplicity and modern minimalism.
A wooden-textured yellow bottle with a matching cap stands on a light surface against a muted green background, conveying a rustic, minimalist aesthetic.

Product Design

Social Media

Market Research

Production & Prototyping

Customer Discovery

Launch Strategy

(004)

/ Go-to-market and beyond

With your positioning locked and stress-tested, we build the go-to-market around it. DTC or B2B — or both, in what order. Distribution plan. Content strategy. Channel by channel, built for your specific product, your specific audience, and the regulatory constraints of your category. You leave every engagement with a documented plan you can execute without us in the room.

A geometric sign with a black diamond, orange stripe, and black stripes on a large white circle. It's mounted on a gray building with an open entrance.
A sleek, modern handheld fan with LED lights is shown. Its blades create a captivating rainbow pattern, emitting a futuristic and vibrant glow.
A geometric sign with a black diamond, orange stripe, and black stripes on a large white circle. It's mounted on a gray building with an open entrance.
Neon sign reading "ON AIR" glowing brightly against a dark background, conveying a lively and professional broadcasting atmosphere.
Neon sign reading "ON AIR" glowing brightly against a dark background, conveying a lively and professional broadcasting atmosphere.

Operations

Execution

Scalability

(004)

/ Go-to-market and beyond

With your positioning locked and stress-tested, we build the go-to-market around it. DTC or B2B — or both, in what order. Distribution plan. Content strategy. Channel by channel, built for your specific product, your specific audience, and the regulatory constraints of your category. You leave every engagement with a documented plan you can execute without us in the room.

A geometric sign with a black diamond, orange stripe, and black stripes on a large white circle. It's mounted on a gray building with an open entrance.
A sleek, modern handheld fan with LED lights is shown. Its blades create a captivating rainbow pattern, emitting a futuristic and vibrant glow.
A geometric sign with a black diamond, orange stripe, and black stripes on a large white circle. It's mounted on a gray building with an open entrance.
Neon sign reading "ON AIR" glowing brightly against a dark background, conveying a lively and professional broadcasting atmosphere.
Neon sign reading "ON AIR" glowing brightly against a dark background, conveying a lively and professional broadcasting atmosphere.

Operations

Execution

Scalability

(004)

/ Go-to-market and beyond

With your positioning locked and stress-tested, we build the go-to-market around it. DTC or B2B — or both, in what order. Distribution plan. Content strategy. Channel by channel, built for your specific product, your specific audience, and the regulatory constraints of your category. You leave every engagement with a documented plan you can execute without us in the room.

A geometric sign with a black diamond, orange stripe, and black stripes on a large white circle. It's mounted on a gray building with an open entrance.
A sleek, modern handheld fan with LED lights is shown. Its blades create a captivating rainbow pattern, emitting a futuristic and vibrant glow.
A geometric sign with a black diamond, orange stripe, and black stripes on a large white circle. It's mounted on a gray building with an open entrance.
Neon sign reading "ON AIR" glowing brightly against a dark background, conveying a lively and professional broadcasting atmosphere.
Neon sign reading "ON AIR" glowing brightly against a dark background, conveying a lively and professional broadcasting atmosphere.

Operations

Execution

Scalability

Your science deserves a brand that can sell it. Let's build it. →

Your science deserves a brand that can sell it. Let's build it. →

Let's Build

Let's Build

Comparison

The real difference.

The founders who move fastest are not the ones who hired the most help. They are the ones who got the right operators in the room at the right time.


Coaches/Solo Consultants

(100–1K)

Cheap but narrow. One perspective, one area of expertise. No experience taking a company to market.

Our Advisory

2-10K

Two operators. Bootstrapped and VC-backed building with you alongside their companies. No theory or fluffy slide decks.

Big Agencies

(20-50K)

Expensive, slow, and built for brands that already scaled. Not designed for the founder navigating product market fit in a regulated category.

Coaches/Solo Consultants

(100–1K)

Cheap but narrow. One perspective, one area of expertise. No experience taking a company to market.

Our Advisory

2-10K

Two operators. Bootstrapped and VC-backed building with you alongside their companies. No theory or fluffy slide decks.

Big Agencies

(20-50K)

Expensive, slow, and built for brands that already scaled. Not designed for the founder navigating product market fit in a regulated category.

The investment

Two operators. Three ways in. One standard.

For founders looking to build innovative brands with longevity.

The Collective

A curated membership for founders who are still validating their idea & prepping to scale. Join live operator workshops, built in accountability metrics, receive strategic feedback, and become part of the ecosystem from which we select founders for deeper engagements.

Live operator workshop with Denisa and Cindy

Peer network of ambitious founders

Proven commercialization frameworks

Introductions to trusted partners

Priority consideration for A Seat at the Table

Signup for waitlist

Signup for waitlist

-

Limited space

The Collective

A curated membership for founders who are still validating their idea & prepping to scale. Join live operator workshops, built in accountability metrics, receive strategic feedback, and become part of the ecosystem from which we select founders for deeper engagements.

Live operator workshop with Denisa and Cindy

Peer network of ambitious founders

Proven commercialization frameworks

Introductions to trusted partners

Priority consideration for A Seat at the Table

Priority consideration for A Seat at the Table

Signup for waitlist

Signup for waitlist

-

Limited space

5 seats/ month

A Seat at the Table

Private Engagement

You have customer demand, early traction, or a product in market and need experienced operators to accelerate what is already working. We become part of your operating rhythm- not another advisor delivering slides. Every engagement is built around your specific stage, your specific product, and the regulatory and commercial constraints of your category.

Everything in the community

Weekly strategic operating sessions

Regulatory navigation and FDA pathway strategy

Brand translation- science to story, built for consumers and investors simultaneously

Investor and fundraising preparation

Apply

Apply

-

Limited Space

5 seats/ month

A Seat at the Table

Private Engagement

You have customer demand, early traction, or a product in market and need experienced operators to accelerate what is already working. We become part of your operating rhythm- not another advisor delivering slides. Every engagement is built around your specific stage, your specific product, and the regulatory and commercial constraints of your category.

Everything in the community

Weekly strategic operating sessions

Regulatory navigation and FDA pathway strategy

Brand translation- science to story, built for consumers and investors simultaneously

Investor and fundraising preparation

Investor and fundraising preparation

Apply

Apply

-

Limited Space

Abstract design featuring smooth, curved shapes in shades of gray, creating a fluid and dynamic composition.
The Partner

Application Only

Reserved for founders building something with exceptional upside.


We embed alongside your leadership team, align our incentives with yours through equity, and help build companies designed to define their category- not simply compete within it.


This is a long-term operating partnership.

Qualify your brand

  • Logo of Amplemarket, featuring a stylized "A" and the brand name in bold, modern typography on a light background.
  • Graphic showcasing a logo for Alumia, featuring three gradient spheres and the phrase "DNA-based personalized solutions."
  • Logo of "apartmanija" featuring colorful squares above the brand name in bold black text.
  • Two billboards on a post display colorful advertisements in a sunny outdoor setting with palm trees in the background.
  • Colorful illustrations and doodles surround the word "HATCH" in a playful, artistic style on a light background.
  • A collage of colorful app screens featuring various designs and a portrait of a man, showcasing digital content.

Apply today and plug into the operating system and founders behind our consumer health portfolio.

Solid bright orange background with a smooth, uniform texture.

Ready to build with Inter22?

Apply for Advisory

Apply for Advisory

Solid bright orange background with a smooth, uniform texture.

Ready to build with Inter22?

Apply for Advisory

Apply for Advisory

Apply today and plug into the operating system and founders behind our consumer health portfolio.

Solid bright orange background with a smooth, uniform texture.

Ready to build with Inter22?

Apply for Advisory

Apply for Advisory

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